The Helm

A three level menswear retail interior combining warm millwork, exposed concrete, steel detailing, soft lighting, and carefully planned display areas. The project balances contemporary retail function with a personal, residential quality, creating a shopping environment that feels structured, tactile, and quietly elevated.

The design balances contemporary retail function with a more personal, residential quality. Custom millwork, open circulation, layered lighting, and the central stair work together to create a store that feels structured, tactile, and quietly elevated.

Client: The Helm
Category: Retail / Menswear / Interior / Millwork
Location: Edmonton, Alberta
Design Team: Joe Johnson + Joanna Smolinski (Makespace Group)
Role: Interior design / millwork design / retail planning / design direction
Status: Completed